Ideas Laboratory is a shared innovation platform focused on uses.  
With its approach focused on uses and technology-humanisation, Ideas Laboratory
explores new social and technical horizons by proposing disruptive product - or service -
innovation, but also by questioning the social environment they would evolve in.

City 2030 offers the opportunity to ponder uses in tomorrow’s cities.


"City 2030" signs the completion of an unprecedented federative project. Numerous partners gathered round a common goal.

The spirit of Ideas Laboratory consists in pooling the very diverse outlook of each partner on markets, social issues such as housing, mobility, energy, resources.
Partners share expenses and allocate resources in order for Ideas Laboratory to complete these exploratory innovation projects.
Each project is decorrelated from each partner's individual interests.

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The City 2030 project

"City 2030" is an ambitious collective bet, shared by men and women in France,
who decided to try and imagine the way we would live in European cities in 2030.



GDF SUEZ's research teams are working on imagining 
how cities could evolve up until 2030.
What would be the related conséquences on water, energy, waste
or urban services management ?
By using a prospective method from the CNAM (National
Conservatory of Arts and Crafts), the research teams elaborated four
distinct city-profiles.



Ideas Laboratory – which has a partnership with GDF-SUEZ – enlarges the reflexion to the City viewed as a space of life and uses. Envisioning and inventing means of transportation, leisure, daily objects, and new ways of consumption: the aim is to outline future ways of life.

The final goal? Anticipating 2030, exploring different tracks, playing with hypotheses and then transforming the ideas into concepts.



Some concepts are already being experimented on and tested by Ideas laboratory’s
partners. Publishing the results aims to implement concepts and thus,
to help other projects emerge.

“This type of reflexion feeds our own evolution approaches
in order to improve and imagine tomorrow’s public service”

Betty Bouin, Isère General Council

the method

City 2030  was at the time the first project federating that many partners from Ideas Laboratory.

City 2030 is the story of a creative and collective epic:
50 participants coming from 5 major French groups, one R&D centre, a management school, one university, one
general council gathered together during 96 hours in order to cogitate around 4 scenarios, with the help
of some 5.000 post-its, 5 designers and 2 scriptwriters in order to imagine and generate 80 concepts,
which may well become the uses, products, services and spaces of tomorrow’s cities.

“It’s wonderful to materialize a common object, regarding which
we all manage to create words, languages and items, which
will then be used to make our own companies react.”

Mickaël Desmoulins, Renault

The four scenarios

Cities are structured depending on their degree of political autonomy and their orientation, whether economical or environmental.

The construction and the comprehension of the scenario of how cities will evolve are built around two fundamental axes: the first
focuses on the city’s political autonomy regarding superior administrative and political level: is it strong or is it weak? As for
the second axis, it translates the city’s main orientation: is it mostly driven by economical or environmental issues?

Five main themes allowed for the storyline’s construction:
the outer context, the chosen territorial policy, its society, its economy and its town-and-country planning.

Which led to four cities, four lifestyles and underlying trends, four emblematic concepts per city.

The city-scenarios
and their associated concepts
link in with social tendencies.

The reflexion around City 2030’s concepts has been enriched by an analysis of societal trends. 
Those trends are structured around two axes: one "individual vs. collective" axis, which determines on what scale the trend is set,
and a "have vs. do" axis, which explains the postures of individuals for each trend.
These axes are additional keys to the concepts. Each axis doesn’t exclude the others: only the dominating uses
for each concept have been kept for this analysis.


In 2030, data is an inexhaustible raw material
and a usable trading tool. Everything is measured,
monitored. One runs a diagnostic on one's home
as on one's health thanks to connected objects.
The data flows are combined, rendered anonymous,
and analysed thus allowing, in the best-case scenario,
to improve physical, scientific and energy performances.

The age
of reason

Sobriety, upcycling, transforming waste into resources,
altruistic and sustainable personal life choices
are all rising values in the age of reason.
Far from the consumer society’s individualism,
life in all awareness is led in the name of a reasoned,
virtuous and “good enough” consumption.

Pooled resources
and network life

Digital conviviality is the new form of “life together”:
being everywhere at once, connected cocoon,
the hive seen as a model of upgradable housing.
Life in network becomes the must because of technology.
Sharing products and services through co-ownership,
group purchase and direct purchase from the producer:
everyone shares when everyone wins!


Doing together is a posture, an aspiration for more
mutual assistance, more resourcefulness, more
responsibility towards consumption and our environment.
Short, local and autonomous supply chains are the tools
of this so-called crowd-cooper’action.